“I was the one who did not get chosen.”
Alexandre Schiffer — Founder, Avalue
01Story
Design taught us one thing: image speaks before we do.
There are moments when a company is looked at, assessed, then forgotten.
What makes the difference is not always the value of what it does. It is how that value is perceived.
Across our experience, we kept seeing the same thing: capable companies, strong teams, ambitious projects. And sometimes, an image that does not tell their true value.
An image always reveals something.
Our role is to make sure it reveals the right thing.
02The conviction
Avalue was born there.
One simple conviction: the value is already there. It is waiting to be revealed. That is what I do. I help capable, discreet companies stop being perceived below what they are worth. Because I know exactly what that feels like.
03Mission
How we work
Too many excellent companies stay invisible. Not for lack of talent: for lack of a system to express what they are worth. Our work is to close that gap. To make what deserves to be seen impossible to ignore. Never a quote without a diagnostic. A quote without a diagnostic is an opinion. We say what we see, including when it is uncomfortable. And we turn down projects where we would not be useful.
04The team
Alexandre Schiffer
Founder
Alexandre founded Avalue on one conviction: talented companies should never stay in the shadows. For him, branding is not a question of aesthetics; it is a genuine strategic growth lever, the first thing to activate so a company can grow without losing its identity.
He embodies Swiss DNA in the way he works: demanding, precise, with controlled emotion. He leads Avalue with a clear vision and a single aim: building brands that stand apart.
Chantal Dell
Project manager
Chantal makes sure everything moves forward and nothing slips through the cracks. She turns complexity into clarity, ideas into plans, ambitions into execution. Organised with formidable precision, she is the reference point of every project.
Quentin Oddo
Art director
Quentin sees what others do not see yet. His eye captures the essence of a company and turns it into a visual system that speaks before words. He does not make things beautiful for beauty’s sake: every colour, every shape carries an intention.
Marine Dang
UX/UI strategist
Marine structures, refines and perfects every digital experience with surgical rigour. No detail is left to chance, no friction escapes her eye. She turns journeys into the obvious.
Katriel Esposito
Social media
Katriel knows algorithms like no one else. He knows what to post, when, how, and why it works. He does not just feed your channels: he turns them into a channel that brings in clients.
Melvyn Momentè
Growth
A former watchmaker, Melvyn instinctively understands what it means to build a system that runs with precision. Today it is acquisition strategies he architects, with the same rigour he once applied to the most complex movements.